Delivery of organizational information is a topic of interest to every organization, from big corporations to hometown restaurants. With the advent of World Wide Web technology, organizations are finding that it is expedient to them to put information up electronically, where a new market niche can read and respond to their goals and policies. Since The World Wide Web presents new obstacles and opportunities for organizations, it is interesting to look at how three major organizations, who have proven themselves experts at disseminating their organizational information in other mediums, perform on the World Wide Web: The Association for American Broadcasting, The National Broadcast Corporation, and The Corporate Broadcast Service.

Most of America has looked to ABC , NBC and CBS for their information needs throughout the majority of the twentieth century. How they meet the different criteria for Web publishing is instructive. The Web encourages text, audio, and video, whereas television generally concentrates on the latter. A survey of their effectiveness is helpful not only for users of their information, but for those interested in the Web to see how major news giving organizations embrace a new way to market organizational information.