
The CBS home page presents a radical departure from the other two networks. While they have many graphics at the top of the preceding pages, the one main menu graphic on the first page comes at the bottom, forcing the user to scroll down to find the categories from which they can choose. There are several links to news pages from the first page, some which are changed frequently, a few at the time of this survey include:
![]() | CBS Sports |
|---|---|
![]() | Campaign 96 |
![]() | The Road To the Final Four |
![]() | CBS Up To the Minute |
At the top of the news page (or the Up To the Minute link), the user is told that they have entered "UTTM Link", which is explained at the bottom of the page as CBS' online news presence. An icon for UTTM link enables the user to click on "Top Stories", which are all presented in one long text, with paragraphs for separate events. Since this text is not broken up with headings, it is very confusing for the first time visitor to the site. In addition to the UTTM link, CBS chooses to use the Up to the Minute link to advertise their video segment that is playable on an VDO player. CBS gives you the option to download the player, and then tells you to click on a text saying "Start the Video". Unfortunately, the text does not indicate what the video topic is, perhaps stopping some users from taking the trouble to even download the player. The Up To the Minute link also has a section on Wired magazine, as well as technical news. In evaluating each of the three networks news delivery mechanism, CBS comes in a dismal third. Their news information is inadequate for what is expected of a major network.